What’s going on in social media today?
That’s the million dollar question, and here’s the thing. That million dollar question is being asked a million times a day on the internet. Did I say a million? I meant a billion. I base that on the milestone set by Facebook in September 2015: one billion people logged on to Facebook in one day.
With that many people logging on the internet daily (and that was just Facebook), asking the million dollar question, you know something is going on. There has, no doubt, been a new innovation, novelty, or tool that’s caught on like wildfire; it’s only purpose to amuse and amaze us. Some new meme has gone viral and a new prodigy discovered. Keeping up with what’s trending is a full-time job!
In the headlines today? Facebook, in an effort to compete with SnapChat, has bought Masquerade. I confess, I’ve never heard of Masquerade. But as a SnapChat enthusiast, I’m interested in knowing more.
Described as a “silly selfie-altering tool,” Masquerade allows you to switch faces with friends in photos, or overlay celebrity faces like Leonardo DiCaprio and President Obama. The app lets you play with your pictures. It’s the next cool tool with over 15 million sign-ups in the first three months.
That is what happened today. And even though Facebook hasn’t disclosed how much they paid for Masquerade, based on the fact they offered to buy SnapChat for $3 billion, you know Facebook paid more than a mere million dollars.
What's going on is social media today? A million dollar question, asked, and answered.
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