Want to understand net neutrality? Let the King explain it to you. It all comes down to MBPS: Making Burgers Per Second. Watch Whopper Neutrality on youtube.
Still don't get it? Try this explanation from Time.com...
“Net neutrality ensures equal access to online content regardless of who is providing or requesting information,” Florian Schaub, an assistant professor at the University of Michigan who specializes in internet privacy, wrote in a paper recently published in the academic journal Media and Communication.
The Business Insider explains it this way...
"Think of it like Google ads. When you type in a search on Google, the top links are all from advertisers who pay Google to put their messages up top. Getting rid of net neutrality means Verizon or Comcast could similarly choose which content to promote based on their own self-interests."
What it all means is that we as consumers will change how we search, NOT just skipping past the first 2-3 ads, but perhaps skipping over the first 2-3 pages. Time will tell. And as for business owners? I predict marketing output will rise as we seek to engage our customers but our customer engagement will go down because of social media overwhelm!
Here are 4 suggestions. Focus on your message and be:
Meet your customers where they are--on your news feeds--and enjoy the conversation! Stay up-to-date with c/net and support the 22 Attorneys General challenging the FCC with keeping the internet neutral!
Craft and Draft Blog