![]() Marketing in 2014 is all about sharing your story: in words, pictures, videos, testimonials, social media…whatever it takes. But who has time to create all that content?! Look no farther than your own office! Here is a list of 33 places in your office where your unique story is already written--and hiding! 1. Your Website 2. Your Company brochure or intro letter/email 3. Your Forms you use to execute a job tell the story of “how” 4. Your Customer service manuals or HR policy manual 5. Your Bios/resumes of principle players in company/organization Let’s break down the top 5, or skip to the entire list below: 1: Your website. What information do visitors seek out first? A community calendar? A list of events? Vital information from a blog? Specifics about a product? Begin by sharing the content people request most. Proactively post that information on the social media platforms. Google Analytics will tell you which page is the most visited. 2: Your company brochure or intro letter/email. What #1 tool, other than the internet have you relied on to get your message out? Was it a company brochure, a sales flyer? An email campaign? Time to serve up that message on social media. 3: Forms you use to execute, track, or manage a job. Walk your people through the purchase and production process, help them see how easy it is to do business with you, or donate to you, or volunteer with you. 4: Customer service or human resources policy manuals. You’ve already got a written code of ethics on how you treat your employees and customers. Share that with your social media audience. 5: Biographies and resumes of your team. Include all levels of your organization; feature employees working directly with customers, feature management team responsible for direction of company. Share, share, share your story through people. 6. Facebook 7. LinkedIn 8. Twitter 9. Google+ 10. YouTube 11. Pinterest 12. Blogs 13. Articles on other websites 14. Email campaigns 15. Newsletters 16. eNewsletters 17. Case Studies 18. Annual reports 19. White papers 20. Research reports 21. Books 22. eBooks 23. Print magazines 24. Digital magazines 25. Infographics 26. Videos 27. Webinars/Webcasts 28. Podcasts 29. Virtual conferences 30. Mobile content 31. Licensed/syndicated content 32. In-person events 33. Press Releases Selecting from these 33 information sources—that have most likely already been written (a few of them anyway), use what you learned about the 3 R’s to Repurpose, Repackage, and Redeliver this content for a new reader. Next time, we’ll talk specifically on how-to share your story using the social media platforms: Facebook and Twitter. #LoquaciousLindee
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