Repurpose, Repackage, and Redeliver to Create Social Media Content.
Simplify the process for creating new social media content using information already written. Begin with your website copy.
You’ve been writing and rewriting content for your website for a decade now. It contains vital company info your social media audience will want to know.
Use the 3 R’s to:
2) Repackage and
3) Redeliver your website content to the appropriate social media platforms.
Take the page from my personal website shown above, for example, www.lindeebrauer.com:
On arriving at the site, you quickly and easily see a tab entitled Grab Bag Wisdom. Being naturally curious, you click through to that page, and see a book cover with brief description.
At this point you choose to:
a) click-thru and get the book
b) select a copy paragraph and photo to repurpose
c) both a and b
(It’s just an example, but feel free to get the book.)
Your job now is to repackage the information and serve it up in bite-sized pieces. To repackage information you’ll want to add a sentence or two stating why this information is relevant to the reader. For example, “Discover tips to help enjoy life’s biggest challenges. Get Grab Bag Wisdom.”
Now redeliver that message on a site other than your website. Try Facebook, Google+, LinkedIn, and Twitter. Remember Pinterest and Instagram as well.
This 3-step process of Repurposing, Repackaging, and Redelivering content you’ve already created will go a long way towards telling your story, increasing brand awareness, and ultimately increasing your bottom line.
Coming next, 30 places in your office social media content is hiding. Stay tuned!
Craft and Draft Blog