4 Ways to Market to Millennials
1. Use the word “we” in your ad slogans and campaigns.
Millennials’ have a “Live and Let Live” mentality that is refreshing and defining. You’ll hear them say, “It’s All Good.” Or “No problem,” and mean it. They respect each other, and honor each other’s choices. They have an inclusive mind-set.
2. Create your own “mash-up.”
Take a lesson from the Glee song-book; combine two old songs to create a new one. Ie. Rolling Stone’s Start Me Up with Bon Jovi’s Living On A Prayer. In your campaigns take an old product or service and combine it with something new.
3. Get information into the hands of Mom and Dad—Grandma and Grandpa, too!
We often see Baby Boomer companies market to Millennial children, think retirement villages—they target children of Boomers. Same thing in reverse, target Boomers to reach their kids. 86% of Mills take advice from their parents.
4. Fill their need to balance work and family life.
If you have a product or service that allows Millennials to spend less time at work, or be more efficient with the time they have at work, most likely they will be looking for a downloadable version.
Craft and Draft Blog